Behind the success stories of the startup culture is a unifying way of thinking and acting: Radical focus on the customer. Getting started instead of procrastinating. Building prototypes. Testing. Building new ones. Knowing that you are never 'done'. And from this knowledge, recognize the relative optimum. Understanding failure as an opportunity. Learning from mistakes. Dare new things. Building on your own creativity. Be curious. Question everything, especially the supposed limits of what is possible. Investigate reasons. Even if your parents have tried to teach you the eternal 'why'. Being unreasonable. Recognizing good ideas from others - and developing them together.
David and Tom Kelley live this attitude. At IDEO. At d-school. And in this book. They declare war on the creativity myth. They don't believe in magic or heredity, and they know: Creativity has nothing to do with drawing skills. Instead, they see creativity as a skill. That you can build and train. Like muscles. They tap into your creative resources, change the way you look at the world, give you courage. To take your dreams seriously. To live your life. And to use your creativity.
'People with creative confidence write the script of their lives themselves.'
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