This book is about good design that has meaning and lasting value.
But how do you create 'good design'? Many designers and design theorists have already thought about this. The Swedish designer and creative director David Carlson summarises the seven basic rules for relevant design in his easy-to-read red book and manages in an amazingly simple way to direct the reader's thoughts to the essentials.
This small but very rich book has what it takes to become a classic because it offers easy access to a complex subject that concerns us all.
Carlson understands design and creativity as strategic and holistic tools that go far beyond the decorative and sales-promoting and have a firm place in everyday life. A valuable guide for designers and laymen, companies and institutions, teachers and students who want to give their designs more meaning.
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